Mission:
For Users: Serve Customers Attentively And Make Human Life Colorful.
For Employees: Create Development Space, Enhance Employee Value, And Improve The Quality Of Work And Life.
For The Society: Promote The Healthy Development Of The Cause And Serve The Progress Of Social Civilization.

Business Philosophy:
Honest! Be Realistic! Innovation! Efficient! Responsibility!

Moral Principle:
It Is Better To Lose Money Than To Lose Credibility; Be A Clean Person And Act With Integrity;
Keep Improving At Work, Treat People Sincerely And Pragmatically; All Businesses, Big Or Small, Will Be Treated Equally;

Corporate Style:
Serious, Responsible, Strict, Proactive And Efficient
Seriously: Keep Improving And Ask The Bottom Line
Responsible: Have The Courage To Take Responsibility And Be Responsible To The End
Strict: Strict Management, Strict Rewards And Punishments. Strictly Discipline Yourself, Strictly Discipline People, Strictly Follow The Work Process, And Strictly Reward And Punish.
Proactive: Take The Initiative To Accept Tasks, Take The Initiative To Take The Responsibility, Take The Initiative To Discover Problems, And Take The Initiative To Improve.
Efficient: Clear Work Plan And Quick Response. After Doing Today's Things, Leave Room For Tomorrow.